Storefront, custom
Headless or Shopify Plus, chosen for a reason. Editorial layouts. Performance budget defended.
// dtc e-commerce
DTC e-commerce that reads like editorial.
Storefront work for emerging DTC brands who need their site to feel like a magazine and convert like Amazon. Headless Sanity+Shopify, custom Shopify Plus, or a full custom stack.
// where brands get stuck
Your brand looks like a brand. Your storefront looks like Shopify.
- A theme that won't bend to the editorial direction.
- Product pages that a creative director hates and a conversion test loves.
- An agency promising "custom" and delivering CSS overrides.
- A roadmap full of A/B tests and empty of brand work.
// what's included
What ships.
Editorial CMS
Sanity or equivalent. Long-form story, lookbooks, journal posts — all editor-managed.
Product pages with personality
Layouts per category. Variants and inventory wired correctly. Conversion tested.
Checkout that converts
Apple Pay, Google Pay, EU SCA, address validation. The defaults shipped right.
Order ops integrations
Klaviyo, Gorgias, Loop, Recharge — wired to your fulfillment stack.
// how we work
Three phases. Built to last.
01 · Calibrate
Brand audit. Architecture choice (headless vs Plus). Written scope.
02 · Build
Storefront and editorial CMS in parallel. Weekly demo with real products.
03 · Hand off
Cutover. Editor training. Support window.
// common questions
What brands ask before signing.
Headless for editorial-driven brands. Theme for stores that fit Shopify's defaults. We'll defend the choice.
Scoped per project. Editorial-heavy projects sit at the longer end. We share the timeline in the written proposal after the discovery call.
Yes. Standard integrations (ShipStation, ShipBob, custom 3PL) — we wire them into the storefront and the CMS.
Scoped per project. Custom storefronts and theme work carry different scopes. We send a written proposal after the discovery call.
Yes — a post-launch support window comes included, and optional monthly care plans are available after that.